GoDaddy 3D Product Iconography
Context
This project was something completely new for GoDaddy. While our team had worked on many types of design projects, 3D production had never been explored before. With my background and passion for 3D design, I stepped in to define the approach and lead the effort when the opportunity came.
decorative
Utilitarian
The Challenge
The goal was to expand the existing 2D icon library into a scalable 3D system that could clearly communicate each product while also giving the brand a modern, premium look. The icons needed to add dimensionality and appeal without losing clarity or consistency with the established UXCore library. The challenge was creating a large set of icons that balanced functionality with a visually engaging style.
The Solution
We evolved the flat UXCore icons into polished 3D versions, balancing usability with decorative richness. Each icon was crafted with refined materials, careful lighting, and adjusted forms to maintain recognizability while feeling premium.
As GoDaddy’s visual strategy evolved, we updated the system with translucent, glass-like materials that improved clarity and gave the icons a contemporary finish. The final library delivered hundreds of renders with consistent lighting, camera setups, and brand colors, creating a scalable and cohesive 3D system.
The Process
I worked closely with GoDaddy’s art directors to define the visual direction, align on materials and lighting, and refine each icon through reviews. My role included building the production pipeline, creating and polishing the 3D icons, and leading material explorations until final approval. Throughout the project, I balanced creative experimentation with production efficiency to deliver high-quality results on tight timelines.
The Impact
The project delivered a scalable 3D icon system now used across product interfaces, marketing, and internal documentation. The icons enhanced GoDaddy’s visual identity with a modern, premium look while improving clarity and recognition for users.
Equally important, the production pipeline ensured these assets could be expanded efficiently and consistently, giving the team confidence to continue growing the system. The project not only strengthened GoDaddy’s design toolkit but also demonstrated the role of 3D design in improving clarity, consistency, and brand expression.
Why this Matters
This project shows my ability to take on entirely new types of design challenges and deliver meaningful results. With no existing pipeline in place, I built everything from the visual direction to the technical process to create a scalable system that integrated seamlessly into GoDaddy’s ecosystem.
It reflects how I combine strategic thinking with hands-on skills to build complex systems from scratch, collaborate directly with art directors and stakeholders, and translate feedback into actionable outcomes. Most of all, it highlights my mindset as a designer: pushing creative boundaries while solving problems efficiently and producing work that is both beautiful and functional.
